01

Value Of A Code

01

Value Of A Code

01

Value Of A Code

Role:

Art Director

Industry:

Digital Transformation

Client:

GS1

GS1 uses a universal language to digitally transform product tracking and identification, creating unique digital identities that enhance traceability, transparency, and sustainability for over six billion products. "Value Of A Code" is a video manifesto highlighting the significance of the barcode. It traces a product’s journey through key stages — origin, sustainability, destination, and traceability — showcasing how these elements shape its value and connect it to the people who choose it.