GCDS is a renowned fashion brand that blends streetwear with bold, high-fashion statements. I worked with GCDS on key visual and graphic elements for their Spring/Summer 2022 fashion collection and high-profile international collaborations. I closely collaborated with the digital commerce and e-commerce teams to ensure seamless integration across all platforms, creating a cohesive and dynamic presence both online and offline.
Role:
Graphic Designer
Industry:
Fashion
Client:
GCDS
Key Points
Team size: 3
Departments involved: Art Direction, Packaging Design, Digital Commerce, E-commerce Solutions
My role: As a key designer, I contributed to the development of the Spring/Summer 2022 collection and collaborations, creating impactful graphics and product packaging. I worked closely with the digital commerce and e-commerce teams to ensure seamless integration across all platforms, enhancing both the customer experience and the brand’s presence. I was also in charge of graphic products such as posters and stickers available in-store.
Software: Adobe Photoshop, Illustrator, After Effects, Figma
Skills: Graphic Design, Packaging Design, Cross-functional Collaboration, Brand Identity Development
Challenges
The fashion industry moves at a rapid pace, but I was able to easily stay on top of deadlines and fast workflows. The challenge of keeping up with this dynamic environment was rewarding, requiring strong organization and quick adaptation. Working with professionals from various fields, including fashion designers, marketers, and celebrities with unique edit requests, was an exciting part of the process, as it added fresh perspectives and creativity.
Incorporating 3D design into my workflow was another key challenge. Although new to me, it quickly became essential, especially in product packaging and digital assets. 3D elements elevated the visuals and allowed for a more innovative approach to design, ensuring the final work was visually appealing and interesting brand-wise.
Approach
Strong Planning and Coordination
Meticulous planning was essential to meet tight deadlines and ensure smooth collaboration across departments, from design to marketing. I made sure the process stayed on track, with clear communication and strategic organization.Exceptional Graphic Experimentation
The creative process was fluid and passionate, especially when working alongside the brand's Creative Director. The freedom to experiment with new ideas and push boundaries was a key element in bringing fresh and innovative concepts to life.Perfection in the Final Details
Every element had to be flawless, from the final refinements to the presentation of the designs. Whether for the runway, media, or customers, each visual had to be meticulously curated, ensuring it was both visually stunning and aligned with the brand’s impeccable standards.
