An interactive timeline project that presents Eni’s history from 1953 to the present day. Organized chronologically, it highlights key milestones in the company's technological innovation, global expansion, and leadership in sustainability. The design emphasizes a seamless user experience, combining visuals, videos, and storytelling to engage visitors in exploring Eni’s pioneering contributions to the energy sector and Italy's industrial growth. Eni is a global energy leader, committed to advancing sustainable solutions for the future.
Role:
UX/UI Designer
Industry:
Energy
Client:
ENI
Challenges
The project faced significant challenges, particularly in managing the responsiveness of the platform. By utilizing a flexible grid layout, we ensured that the content displayed seamlessly across various devices. The complexity and volume of historical data required careful curation and organization. Developing a taxonomy that was both engaging for users and useful for Eni as a strategic communication tool was essential. This involved distilling extensive information into key themes and narratives that effectively conveyed Eni’s evolution while maintaining user interest.
Approach
Preliminary Research
Conducted in-depth interviews with Eni’s team to gather insights into their specific needs and communication objectives. This phase ensured a clear understanding of the key messages that needed to be conveyed, aligning the project with Eni's vision.
Design Exploration
Developed and evaluated multiple visualization concepts to identify the most effective presentation styles for the historical content. This involved focusing on user engagement and narrative flow to create an immersive experience.
Content Curation
Oversaw the content filling and curation of multimedia elements, ensuring high-quality visuals and narratives aligned with Eni’s brand identity. This process included meticulous editing and organization to create a cohesive storytelling experience throughout the platform.
Conclusions
Team size: 5
Departments solicited: UX/UI, Software Engineering, Art Direction, Information Graphics
My role: I designed the entire interface of the project. I explored the preliminary solution to showcase the history of the brand, reaching the final version approved by the Creative Director. I also followed the development of the final product in collaboration with the tech team.
Softwares: Figma, Miro, Asana
Skills: User Flow, Wireframing, Prototyping
