This temporary e-market, curated by the UNICEF, is designed to raise funds for children and adolescents worldwide. The platform offers luxury items, generously donated by individuals and companies, at accessible prices. Blending the principles of a circular economy with a charitable cause, Bazaar aims to appeal to socially conscious consumers.
Role:
UX/UI Designer
Industry:
Humanitarian
Client:
Unicef
Challenges
The challenge lay in creating a platform that would engage younger generations. While UNICEF has a strong international presence, the goal was to appeal to younger audiences who are increasingly interested in sustainable fashion, vintage items, and the broader concept of doing good through their purchases. The design needed to balance UNICEF’s well-established brand with a fresh, youthful approach to attract this new demographic.
Our aim was to develop a dynamic and visually appealing e-commerce marketplace where people can purchase high-quality goods while supporting charitable causes. The platform needed to merge the guidelines of Unicef and the vision of luxury, sustainability, and philanthropy, offering an intuitive shopping experience.
Approach
Preliminary Phase
During the preliminary phase, we collaborated closely with ADNOC stakeholders to deeply understand their existing information system and user needs. Through workshops and brainstorming sessions, we identified key pain points and established a clear hierarchy of data that aligned with operational priorities. This groundwork was essential for designing an intuitive user experience.Design and User Flow
In the design phase, we structured the information architecture to optimize user flows across the platform. Key pages were defined, focusing on critical processes such as real-time data tracking and operational insights. Internal user testing on wireframes was conducted to ensure the interface facilitated efficient navigation and decision-making, ultimately enhancing the overall user experience.Implementation and Testing
We developed a comprehensive design system that prioritized usability, scalability, and consistency across all screens. Continuous testing and iteration based on user feedback ensured that the final product met both functional requirements and user expectations, paving the way for improved operational efficiency within ADNOC.
Conclusions
Team size: 3
Departments solicited: UX/UI, Art Direction
My role: I started developing the information structure after client meetings. Once defined, I designed the wireframe of the mobile screens — the website has been designed as mobile-first. I supervised the creation of the visual design of Bazaar and the UI component.
Softwares: Art Direction, Information architecture, Wireframing, UI Design
